Marketing and Social Media in Healthcare (MKTG400)
(09/07/2021-10/22/2021)
Course Memo
This course is an introduction to the marketing process for healthcare systems. Topics include the consumer, the product of healthcare, distribution (including multi-location enterprises and telehealth), pricing decisions and the promotional aspects of connecting with the consumer. Particular attention is given to the role and impact of social media on healthcare entities. We will examine the various social media platforms and how to strategically position a healthcare system using multiple social channels.