Strategic Planning and Management (HTCA680)


Course Memo

This course applies the knowledge and techniques learned in earlier courses in an integrated fashion to the process of strategic decision-making and organizational change. The course develops the analytical and financial skills to gain competitive advantage in a dynamic business climate. Students learn how to evaluate the business environment, assess an organization's strengths and capabilities, and decide between competing strategies. Topics considered will be the relationship of organizations to their environments, the hierarchy of organizational objectives, structured as well as informal approaches to strategic planning, the integration of business functions, organizational structure, and evaluation.